危机公关的5S原则

危机公关应遵循的 5S 原则：
1）速度第一（Speed）
2）承担责任（Shoulder the matter）
3）真诚面对（Sincerity ）
4）系统运行（System）
5）权威证实（Standard）

And, a quotation to share:

The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger – but recognize the opportunity. – John F. Kennedy (1917 – 1963), Speech in Indianapolis, April 12, 1959.  Source: Quotation Page