危机公关的5S原则

By Live Digest on Sep 8, 2008 in 危机应对, 危机管理

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crisis_management.jpg危机公关应遵循的 5S 原则:
1)速度第一(Speed)
2)承担责任(Shoulder the matter)
3)真诚面对(Sincerity )
4)系统运行(System)
5)权威证实(Standard)

And, a quotation to share:

The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger - but recognize the opportunity. - John F. Kennedy (1917 - 1963), Speech in Indianapolis, April 12, 1959.  Source: Quotation Page

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