夜迹晨拾

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Here is a good reference article on Good Blog Writing Style. The major points are listed here and you can find more on the original post:

1. Use descriptive headlines that reveal the point of the article without further reading; the key here is to create microcontent that can fare well on its own.
2. Write in inverted pyramid style
3. The first link is the one most people click on, so it should also be the main link for your article.
4. In each longer post, re-introduce core ideas you mention.
5. Use lists, images, tables, sub-headlines, examples, indented notes, indented quotes, icons, colors, bold and italics to lighten up your article and make it easier to scan it.
6. With a global audience it’s never a good idea to only use sophisticated words not everyone may know.
7. Credit your sources with a mention and link.
8. Mark updates and changes (and do update and change when readers find something wrong in your writing).
9. Spellcheck your posts, and read them for clarity once or twice before posting.
10. To practically all of these rules there are exceptions.

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